Swipii
Swipii is a UK-based loyalty app that lets people earn instant rewards by shopping with everyday brands.
I worked with Swipii on both the app’s UI/UX and its refreshing the brand identity.
Brand identity - UI/UX design
Swipii
Refreshing Swipii's identity
As Swipii evolved, I defined a new visual direction built around soft, 3D-rendered forms. These shapes became the core of the visual language, adding warmth and approachability while creating a consistent thread across the brand.
I expanded the original Swipii orange into a richer, more flexible palette. New colors were added, keeping the brand immediately recognisable.
App design
For the Swipii app, I designed the complete user experience from onboarding to daily usage. This included mapping out user flows, designing core screens - wallet, merchants, gift card redemption, and account management.
The goal was to create a simple, trustworthy experience around payments and rewards while keeping interactions fast and intuitive.
More work
Ketmarkovic
A minimalist portfolio website designed and developed for Katarina, featuring a cinematic homepage and a seamless browsing experience between projects.
Fristers
Brand identity and logo created for Fristers, a US-based organization dedicated to helping teen parents thrive and create stable families.